Sales & Customer Experience Training

Speaker(s): A.Tuya, René Luchsinger
Training leader
Co-Founder and Principal Business Consultant Training and Business Consulting NAT CX Experts LLC, BPN Mongolia Branch Director

🎓 Education

  • State University of Mongolia, Master of Engineering
  • Master of Business Administration, University of Waikato, New Zealand

🤝 Experience in training and consulting services

  • Experienced in providing consulting services to 50+ organizations in the areas of business management, process optimization, customer service, service standards, and communications.

Developed and delivered customer service, process optimization, and business management training packages to 100+ businesses and government organizations.  

Author Avatar

René Luchsinger

Director of BPN Mongolia Branch
  • Master's degree in Advanced Business Communications HWZ (MAS)
  • Diplomas as a leadership coach and consultant (ICI))
Khan Uul District, 15th Khoroo, Mahatma Gandhi Street, Edu Center, 2nd floor, Room 210
2 days

Course content

Customer Experience Training:

  • What is Customer Experience (CX): Understanding CX as a strategic growth driver beyond service concepts
  • Customer Journey: Identify all touchpoints from initial contact to post-purchase
  • Customer Loss Points: Identifying the weaknesses and loss points that businesses overlook
  • Creating a Differentiated Experience: Building customer trust and loyalty through easy, fast, and reliable experiences
  • From Transaction to Relationship: Turn one-time buyers into repeat customers/clients and advertisers to others
  • CX Metrics: Key Customer Service Indicators to Use in Management Decision Making
  • Becoming a Customer-Centric Organization: People, Process, and Management Leadership Based on Customer Value
  • Real-world cases: Learn from situations, problems, and challenges that are common in the business environment

Sales:

  • Why do customers make purchases? – What motivates people to make purchases?
  • Emphasize benefits, not features How to captivate your customers?
  • Questioning techniques and active listening skills – How to build trust and identify real needs?
  • Be well prepared – How to prepare professionally to be confident?
  • Sales Relationships – How to Intelligently Lead to a “Yes” Answer?
  • Body Language and Impressions – How Important is the First Impression?
  • Some tips and tricks for successful customer communication

Learning objectives

In this hands-on sales training, you will learn how to not only build trust with your customers, but also how to successfully influence their emotions when selling. Using Customer Experience as a Key Driver for Business Growth: Strategies for Taking First Contact to Loyalty

Participants

Anyone who wants to better understand their customers, refine their sales approach, and sell with confidence, as well as organizations that want to retain customers, increase loyalty, and increase long-term profitability.

Training files

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Next seminar date

June 9, 2026 -

June 10, 2026

Start: 9:00 am
End: 4:30 pm
Training registration
Seminar: Sales & Customer Experience Training
Date: June 9, 2026