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Marketing

Category
Training leader
Director of BPN Mongolia Branch
  • Master's degree in Advanced Business Communications HWZ (MAS)
  • Diplomas as a leadership coach and consultant (ICI))
Khan Uul District, 15th Khoroo, Mahatma Gandhi Street, Edu Center, 2nd floor, Room 210
2.5 days

Course content

  • What makes people happy? Important marketing concepts; 
  • What is marketing? Marketing is a tool that connects the economics and psychology of consumers;
  • What is included in a marketing plan? Developing a marketing plan; 
  • What is situation analysis? Market segmentation, competition, market size, market development, company and external environment; 
  • What is a good marketing strategy? Segmented market selection, differentiation, growth, positioning, company image, sales and market share; 
  • What is a marketing mix? Understand the 4 P's: Product, Price, Distribution, and Communication; 
  • How to effectively implement the 4 P's? Successfully plan and manage marketing tools; 
  • How to measure marketing activities? Analyzing and optimizing marketing activities; 
  • Present your company's marketing plan/concept;
  • Practical examples from Swiss and international companies. 

Learning objectives

No specific information.

Participants

CEOs, directors, marketing department managers, and employees

Training files

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Next seminar date

Past date

February 2, 2026 -

February 6, 2026

Start: 8:30 am
End: 5:00 pm
Training registration
Seminar: Marketing
Date: February 2, 2026